Lack of confidence can bring about anxiety, low self-esteem, fear, anger, helplessness and so much more, which in the long term prevents us from reaching our goals and stepping out of our comfort zone. This campaign was set up to help raise self-confidence within individuals.

Most people mistake confidence for something that you acquire when really it is something that is already in each one of us, that only when we choose to believe in ourselves will it present itself. The tree is represented as an outward reflection of us and we aim to demonstrate just how a single seed can grow into something as big and colourful when it has fully blossomed into something completely admirable. The blossoms in our case are positive comments. Just like the tree, for us as individuals to blossom and grow we need to feed into positivity so that our exterior can be seen as truly beautiful.